WindowsAppSDK: NET6 and WindowsAppSDK1.0.3 continues to fail to start after install - Unable to load DLL 'Microsoft.ui.xaml.dll'

Describe the bug

We are unable to install and run any WinUI3 applications when targeting .NET6. The application installs as expected, but when trying to open it - the following error is recorded in the Event Viewer.

Application: TestApp.exe
CoreCLR Version: 6.0.422.16404
.NET Version: 6.0.4
Description: The process was terminated due to an unhandled exception.
Exception Info: System.DllNotFoundException: Unable to load DLL 'Microsoft.ui.xaml.dll' or one of its dependencies: The specified module could not be found. (0x8007007E)
   at TestApp.Program.XamlCheckProcessRequirements()
   at TestApp.Program.Main(String[] args) in C:\Users\s3nt1n3l-hub\source\repos\TestApp\TestApp\obj\x64\Release\net6.0-windows10.0.19041.0\win10-x64\App.g.i.cs:line 28

Steps to reproduce the bug

1. Open VS2022 Pro (v17.1.6)
2. Create a new ‘Blank App, Packaged (WinUI3 in Desktop)’ project
3. Right click csproj file, select Publish
4. Profile settings - Config: Release | x64, Target Framework: net6.0-windows10.0.19041.0, Deployment mode: Self-contained, Target runtime: win10-x64
5. Publish
6. Once published, install
7. Try to open application

Nothing happens. Error above appears in Event Viewer.

Expected behavior

Expect application to run; a window with a single button stating ‘Click me’ should be visible.

Screenshots

No response

NuGet package version

1.0.0

Packaging type

Packaged (MSIX)

Windows version

Windows 10 version 21H2 (19044, November 2021 Update)

IDE

Visual Studio 2022

Additional context

No response