jib: docker hub credentials 401 Unauthorized

jib-maven-plugin Configuration:

<plugin>
                <groupId>com.google.cloud.tools</groupId>
                <artifactId>jib-maven-plugin</artifactId>
                <version>0.10.0</version>
                <configuration>
                    <to>
                        <image>registry.hub.docker.com/mhamdisemah/demo-jib</image>
                        <auth>
                            <username>mhamdisemah</username>
                            <password>mypass</password>
                        </auth>
                    </to>
                </configuration>
            </plugin>

Log output: Failed to execute goal com.google.cloud.tools:jib-maven-plugin:0.10.0:build (default-cli) on project demo_jib_docker: Build image failed, perhaps you should make sure your credentials for ‘registry.hub.docker.com’ are set up correctly: Unauthorized for registry.hub.docker.com/mhamdisemah/demo-jib: 401 Unauthorized [ERROR] {“errors”:[{“code”:“UNAUTHORIZED”,“message”:“authentication required”,“detail”:[{“Type”:“repository”,“Class”:“”,“Name”:“mhamdisemah/demo-jib”,“Action”:“pull”},{“Type”:“repository”,“Class”:“”,“Name”:“mhamdisemah/demo-jib”,“Action”:“push”}]}]}